{"product_id":"7229215544","title":"“Royal XMAS” Christmas sweater","description":"\u003cp\u003eThere's something truly special about December in Denmark – and Royal Beer captured it in textile form. The \"ROYAL XMAS\" sweater became a symbol of modern Christmas tradition, where beer, celebration, and community meet in a sea of blue and white hues. A sweater that can be worn to both Christmas lunches and cozy nights on the sofa – with the same effect.\u003c\/p\u003e\n\n\u003cp\u003eBrand: Royal Beer\u003cbr\u003e\nVintage: Approx. 2018–2020\u003cbr\u003e\nSize: Large\u003cbr\u003e\nMaterial: Heavy cotton sweater\u003cbr\u003e\nNotes: Good condition\u003c\/p\u003e\n\n\u003cp\u003eFOOTBALL MEMORIES\u003c\/p\u003e\n\n\u003cp\u003eA Danish Christmas classic in a new format\u003c\/p\u003e\n\n\u003cp\u003eRoyal Beer took on the traditional, knitted \"ugly Christmas sweater\" and created its own version – just as kitschy, but far more comfortable. This blue and white model with golden details perfectly captures the blend of coziness and humor that makes Danish Christmas unique.\u003c\/p\u003e\n\n\u003cp\u003eFrom advertising gimmick to cult object\u003c\/p\u003e\n\n\u003cp\u003eWhat started as a marketing idea quickly became something people genuinely looked forward to bringing out every year. The sweater appeared in bars, offices, and Christmas lunches across the country – an unofficial uniform signal for people with a taste for both beer and self-irony.\u003c\/p\u003e\n\n\u003cp\u003eDesign with a wink\u003c\/p\u003e\n\n\u003cp\u003eThe large golden star on the back and the small snowflakes over the shoulders give the sweater character – and with it, a sense that Royal Beer knew its audience. It's a Christmas sweater that dares to be honest: a little loud, but impossible not to smile at.\u003c\/p\u003e\n\n\u003cp\u003eA sweater for both bar and backyard\u003c\/p\u003e\n\n\u003cp\u003eWith its soft sweatshirt fabric and classic cut, it can be worn all winter – not just at Christmas. It's warm without being heavy, and the colors stay fresh, year after year.\u003c\/p\u003e\n\n\u003cp\u003eAre you ready to embrace Christmas with a twinkle in your eye – and a glass in your hand?\u003c\/p\u003e","brand":"Royal XMAS","offers":[{"title":"L","offer_id":52686397636872,"sku":null,"price":225.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/9001\/6520\/files\/1759567398_937fbd98-8236-42a5-93f9-66e18fe864c4.webp?v=1761399221","url":"https:\/\/www.fodboldminder.dk\/en\/products\/7229215544","provider":"Fodboldminder.dk","version":"1.0","type":"link"}