“Royal XMAS” Christmas sweater

There's something truly special about December in Denmark – and Royal Beer captured it in textile form. The "ROYAL XMAS" sweater became a symbol of modern Christmas tradition, where beer, celebration, and community meet in a sea of blue and white hues. A sweater that can be worn to both Christmas lunches and cozy nights on the sofa – with the same effect.

Brand: Royal Beer
Vintage: Approx. 2018–2020
Size: Large
Material: Heavy cotton sweater
Notes: Good condition

FOOTBALL MEMORIES

A Danish Christmas classic in a new format

Royal Beer took on the traditional, knitted "ugly Christmas sweater" and created its own version – just as kitschy, but far more comfortable. This blue and white model with golden details perfectly captures the blend of coziness and humor that makes Danish Christmas unique.

From advertising gimmick to cult object

What started as a marketing idea quickly became something people genuinely looked forward to bringing out every year. The sweater appeared in bars, offices, and Christmas lunches across the country – an unofficial uniform signal for people with a taste for both beer and self-irony.

Design with a wink

The large golden star on the back and the small snowflakes over the shoulders give the sweater character – and with it, a sense that Royal Beer knew its audience. It's a Christmas sweater that dares to be honest: a little loud, but impossible not to smile at.

A sweater for both bar and backyard

With its soft sweatshirt fabric and classic cut, it can be worn all winter – not just at Christmas. It's warm without being heavy, and the colors stay fresh, year after year.

Are you ready to embrace Christmas with a twinkle in your eye – and a glass in your hand?