It was red. Almost entirely red. So red that even the logos were tone-on-tone. Denmark went to the 2022 World Cup with one of the most minimalist designs in recent national team history.
Facts
National team: Denmark
Brand: Hummel
Period: 2022–2023
Size: 140 / 10 years
Note: minor pull on the stomach
FOOTBALL MEMORIES
The World Cup in Qatar was a different kind of tournament. Sportingly, it ended earlier than hoped, but design-wise, Denmark made a clear statement. The jersey was deliberately toned down – a visual statement.
Christian Eriksen was back on the biggest stage.
Kasper Hjulmand's team came with the semi-final from Euro 2021 behind them. Expectations were high.
The design with hidden graphics and tone-on-tone logo became a topic of conversation worldwide. Simplicity as a message.
This football shirt represents a period where the national team stood midway between the euphoria from Wembley and the realities in the desert.
Should a young fan have a football shirt from the 2022 World Cup in their wardrobe?
