Pepsi Max Christmas sweater

This isn't football merchandise, but it actually shares something with old sponsor jerseys that makes them interesting: a logo you recognize in half a second. Here, the Pepsi Max logo is the star of a classic "ugly Christmas sweater" featuring snowflakes, knitted Pepsi baubles, and 90s/00s advertising aesthetics.

Facts:

• Brand: Pepsi Max
• Type: Christmas sweater / promotional merchandise
• Size: XS/S – fits small
• Material: 100% acrylic
• Colors: Black, blue, red, and white
• Condition: Used condition
• Note: Small hole on the sleeve, clearly shown in the picture

FOOTBALL MEMORIES

Pepsi Max was launched in Europe in 1993 as Pepsi's sugar-free cola aimed at a younger target audience. In Denmark, Pepsi Max later became an unusually strong part of the soft drink market, and its logo has been a permanent fixture in kiosks, supermarkets, sports halls, and commercial breaks for decades.

The Christmas sweater takes the brand's entire visual identity and brings it directly into December: Pepsi baubles become Christmas ornaments, while the enormous Pepsi Max logo fills the chest between snowflakes and traditional Nordic knitting patterns.

It's promotional apparel with both feet planted in pop culture rather than fashion – and exactly the kind of merchandise that works because no one is in doubt about what it represents.